Wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. In Western cultures, brides often choose white wedding dress, which was made popular by Queen Victoria in the 19th century. In eastern cultures, brides often choose red to symbolize auspiciousness.
Weddings performed during and immediately following the Middle Ages were often more than just a union between two people. They could be a union between two families, two businesses or even two countries. Many weddings were more a matter of politics than love, particularly among the nobility and the higher social classes. Brides were therefore expected to dress in a manner that cast their families in the most favorable light and befitted their social status, for they were not representing only themselves during the ceremony. Brides from wealthy families often wore rich colors and exclusive fabrics. It was common to see them wearing bold colors and layers of furs, velvet and silk. Brides dressed in the height of current fashion, with the richest materials their families’ money could buy. The poorest of brides wore their best church dress on their wedding day. The amount and the price of material a wedding dress contained was a reflection of the bride’s social standing and indicated the extent of the family’s wealth to wedding guests.
Many wedding dresses in China, India (wedding sari), Pakistan (heavily embroidered shalwar qameez or lehngas) and Vietnam (in the traditional form of the Ao dai) are red, the traditional colour of good luck and auspiciousness. Nowadays, many women choose other colours besides red. In modern mainland Chinese weddings, the bride may opt for Western dresses of any colour, and later don a traditional costume for the official tea ceremony.
In modern Taiwanese weddings, the bride generally picks red (following Chinese tradition) or white (more Western) silk for the wedding gown material, but most will wear the red traditional garment for their formal wedding banquets. Traditionally, the father of the bride is responsible for the wedding banquet hosted on the bride’s side and the alcohol (specifically called «xi-jiu,» confusingly the same as what the wedding banquet itself is called) consumed during both banquets. While the wedding itself is often based on the couple’s choices, the wedding banquets are a symbolic gesture of «thanks» and appreciation, to those that have raised the bride and groom (such as grandparents and uncles) and those who will continue to be there to help the bride and groom in the future. Thus out of respect for the elders, wedding banquets are usually done formally and traditionally.
Red wedding saris are the traditional garment choice for brides in Indian culture. Sari fabric is also traditionally silk. Over time, colour options and fabric choices for Indian brides have expanded. Today fabrics like crepe, Georgette, charmeuse, and satin are used, and colors have been expanded to include gold, pink, orange, maroon, brown, and yellow as well. Indian brides in Western countries often wear the sari at the wedding ceremony and change into traditional Indian wear afterwards (lehnga, choli, etc.).
A Japanese wedding usually involves a traditional pure white kimono for the formal ceremony, symbolizing purity and maidenhood. The bride may change into a red kimono for the events after the ceremony for good luck.
In the Philippines, variations of the Baro’t saya adapted to the white wedding tradition are considered to be wedding attire for women, along with the Barong Tagalog for men. Various tribes and Muslim Filipinos don other forms of traditional dress during their respective ceremonies.